By Paul Sweeney and Emily-Fleur Peake.
Our group started as purely a Facebook group way back in early 2014 - since then it has grown massively and our online presence has spread across several different platforms. This article summarises where we currently are with them all and shows that each platform appeals to some extent to a different audience.
The early days of rapid exponential growth are behind us and we are now in a period of organic growth which we expect to continue with no dramatic rises or falls in membership numbers.
Our membership is loyal and mature with very few issues arising - the troublesome 'Wild West Days' are well behind us and the group has become 'low maintenance', allowing Admin to increasingly focus energies on the emerging platforms mentioned below as well as the group's real-world activities - driving tours, major shows and the like.
Our group Instagram account was launched last year and under Emily-Fleur's management it has flourished and is bringing us to the attention of a whole new audience - much as we hope YouTube will do in time. As well as reaching new audiences, Instagram is a great way to engage with other car clubs and some bigger names and companies in the classic car world that wouldn't necessarily interact with the Facebook group.
It's interesting to see the high response levels on Instagram - probably reflecting a younger, more computer-savvy demographic who tend to favour Instagram over the longer-established Facebook platform that appeals more to an older demographic.
YouTube is our newest online platform. Although the channel was created in May 2021, the first video made specifically for YouTube was filmed during the Fat Lamb tour and published late in October. We are still on a learning curve in terms of video topics, photography/setup and editing & production but feel we are on the right track and hope to make major strides forward during 2022.
Most popular videos
Our official website is several years old now and continues to function well as the home for news, blogs, photo galleries and our online shop (which is now also available on the Facebook and Instagram platforms). The design and content continues to evolve but as with Facebook our audience is mature and relatively stable.
Online Shop (2021 activity)
The shop continues to provide a revenue stream which is fully reinvested in the group's activities, allowing us to fund - without any member subscriptions - ever-better large show stands and the purchase of more professional display equipment and other items such as a Go Pro camera to support our YouTube development plans.