Enthusiasts of British Motor Vehicles Built Before 1985
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Enthusiasts Online 2021 Progress Report

13/12/2021

0 Comments

 
By Paul Sweeney and Emily-Fleur Peake.
Our group started as purely a Facebook group way back in early 2014 - since then it has grown massively and our online presence has spread across several different platforms. This article summarises where we currently are with them all and shows that each platform appeals to some extent to a different audience.

Facebook

The early days of rapid exponential growth are behind us and we are now in a period of organic growth which we expect to continue with no dramatic rises or falls in membership numbers.

Our membership is loyal and mature with very few issues arising - the troublesome 'Wild West Days' are well behind us and the group has become 'low maintenance', allowing Admin to increasingly focus energies on the emerging platforms mentioned below as well as the group's real-world activities - driving tours, major shows and the like.
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  • www.facebook.com/enthusiastsofbritishmotorvehicles
  • Total 29,165 members ​in 99 countries
  • Top countries are UK, USA, Australia, India & Malta
  • 4% of members are aged 18-25, 10% are 25-34, 23% 45-54, 26% 55-64, 21% 65+
  • Active members 20,316
  • 2021 activity to date:
    ​10,212 posts

    65,174 comments
    576,670 reactions

Instagram

Our group Instagram account was launched last year and under Emily-Fleur's management it has flourished and is bringing us to the attention of a whole new audience - much as we hope YouTube will do in time. As well as reaching new audiences, Instagram is a great way to engage with other car clubs and some bigger names and companies in the classic car world that wouldn't necessarily interact with the Facebook group.

​
It's interesting to see the high response levels on Instagram - probably reflecting a younger, more computer-savvy demographic who tend to favour Instagram over the longer-established Facebook platform that appeals more to an older demographic.
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  • www.instagram.com/enthusiasts_of_british_motors
  • 299 posts
  • 1,768 followers​
  • 7 Reels which have reached 18,800 accounts; reels have been the most successful tool in reaching a wider audience compared to our followers with over 5000 more accounts reached.
  • Top countries are UK, US, France and Germany
  • 17.8% of our followers are aged between 18 and 24
  • 22.3% are aged 25-34
  • 17.8% are aged 35-44
  • 19.2% are aged 45-54​​

YouTube

YouTube is our newest online platform. Although the channel was created in May 2021, the first video made specifically for YouTube was filmed during the Fat Lamb tour and published late in October. We are still on a learning curve in terms of video topics, photography/setup and editing & production but feel we are on the right track and hope to make major strides forward during 2022.
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  • www.youtube.com/c/EnthusiastsofBritishMotorVehicles
  • Channel began in May 2021
  • 128 subscribers
  • 3,100 views by 479 unique viewers
  • 24% of viewers are subscribers
  • Watch time 115 hours
  • Average watch duration 1.55 mins
  • 41% of viewers are UK-based
Most popular videos

Website

Our official website is several years old now and continues to function well as the home for news, blogs, photo galleries and our online shop (which is now also available on the Facebook and Instagram platforms). The design and content continues to evolve but as with Facebook our audience is mature and relatively stable.
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  • www.britishmotorvehicles.com
  • 11,370 unique visits in 2021 to date
  • 21,331 page views
  • Average 2.33 pages per visit
  • Hundreds of news items and members blogs dating back to 2015
  • 38 photo galleries from shows and driving tours dating back to 2015
  • Feeds our free weekly email newsletter which currently has 424 subscribers

Online Shop (2021 activity)

The shop continues to provide a revenue stream which is fully reinvested in the group's activities, allowing us to fund - without any member subscriptions - ever-better large show stands and the purchase of more professional display equipment and other items such as a Go Pro camera to support our YouTube development plans.
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  • www.britishmotorvehicles.com/shop
  • 10,541 visitors 
  • 145 orders
  • Average 1.3 items per order
  • Average 11 visits until purchase
    Top Products (% of revenue)
  • Enthusiasts 2022 Calendar 43.2%
  • Enthusiasts Vintage Flat Cap 18.5%
  • Enthusiasts Grille Badge 14.4%
  • Enthusiasts Teddy Bear 7.1%
         Top Locations (% of revenue)
  • United Kingdom 76.9%
  • New Zealand 9.4%
  • Canada 4.2%
  • ​United States 3.7%
0 Comments

Latest Group stats

7/5/2020

0 Comments

 
by Admin
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Here are the activity stats for the last 4 weeks in our group; activity levels were up, suggesting we are providing some entertainment during lockdown.
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0 Comments

Facebook Stats for the 28 days ending September 18, 2018

19/9/2018

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From Admin
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Here are the latest official stats for our group provided by Facebook. The "Top Contributors" category has been replaced with a Summary category but the Top Posts category has been retained to emphasise quality over quantity.

This month has seen a significant increase in all types of activity with a remarkable 679 new membership requests, over 137,000 posts, comments and reactions (likes etc) and our highest-ever total membership of over 24,000 - of whom a remarkable 18,300 are reported as "active".
Summary
Total Members
Membership Requests
Posts, Comments & Reactions
Countries & Cities
Top Posts
Active Members
Age & Gender
0 Comments

Facebook Stats for the 28 days ending August 20, 2018

21/8/2018

0 Comments

 
From Admin
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Global distribution of members
Here are the official Facebook stats for the period ending 20 August 2018. Activity levels in the group have picked up from the low point that coincided with the spell of hot weather in the UK. Membership numbers continue to rise but slowly as is usual at this time of year. Pleasingly, the numbers of active members is remarkably high at over 17,000.
Total Members
Membership Requests
Posts Comments and Reactions
Top Countries & Cities
Top Contributors
Top Posts
Active Members
Age & Gender
0 Comments

Facebook Stats for the 28 days ending July 15, 2018

16/7/2018

0 Comments

 
by Admin
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World membership map
Here are the latest monthly stats provided by Facebook. General activity levels and membership numbers were up as expected at this time of year. The number of active members remains impressive at an all-time high of 17,700+
Total Members
Membership Requests
Posts, Comments & Reactions
Top Countries & Cities
Top Contributors
Top Posts
Active Members
Age & Gender
0 Comments

Facebook Stats for the 28 days ending May 20, 2018

22/5/2018

1 Comment

 
by Admin 
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Here are the official Facebook stats covering the last 28 days.

After a fairly prolonged period of reduced activity in the group recently, it's pleasing to see general activity levels increasing once more. USA membership numbers are continuing to grow steadily and it remains our second largest territory.
Total Members
Membership Requests
Posts, Comments & Reactions
Top Countries & Cities
Top Contributors
Top Posts
Active Members
Age & Gender
1 Comment

Facebook Stats for the 28 days ending March 18, 2018

19/3/2018

0 Comments

 
by Paul Sweeney
Here are the latest statistics for our Facebook group covering the 28 days to 18 March, 2018.
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No major changes to report this month. Traditionally we have seen a drop in new member numbers from the Christmas period through January and February and this year followed that pattern.

New member numbers have picked up in the first half of March, as have the general levels of activity in the group.
Total Members
Membership Requests
Posts, Comments & Reactions
Top Countries & Cities
Top Contributors
Top Posts
Active Members
Age & Gender
0 Comments

Facebook Group Stats - 28 days to 17 February 2018

20/2/2018

0 Comments

 
by Paul Sweeney
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Here are the official Facebook stats for our group covering the 28 days to 17 February 2018.

As is normal at this time of year, activity and new member requests are a little down - however we hit a real highlight with the United States becoming the first country outside the UK to achieve 1,000 members - hence the joint flag graphic; welcome to you all! We are delighted that so many of you across the Pond appreciate British motoring heritage. 

Not only that, but we still have a remarkable 16,500+ members regularly posting, commenting or actively reacting to posts - we reckon that's a fantastic number!

Total Members
Membership Requests
Posts, Comments & Reactions
Top Countries & Cities
Top Contributors
Top Posts
Active Members
Age & Gender
0 Comments

Facebook Group Stats - 28 days to 18 January 2018

20/1/2018

0 Comments

 
by Paul Sweeney
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Christmas and New Year are traditionally quieter times in the group, and the start to 2018 has proved no exception. Overall membership continues to increase - the USA in particular continues steady growth and remains on track to become the first country outside the UK with 1,000+ members during 2018.

We are very encouraged by the number of active members - we wonder how many other classic car clubs can claim they have more than 16k members actively contributing to group discussions?

Total Members
Membership Requests
Posts, Comments & Reactions
Top Countries & Cities
Top Contributors
Top Posts
Active Members
Age & Gender
0 Comments

Facebook Group Stats - 28 days to 25 December 2017

25/12/2017

0 Comments

 
by Paul Sweeney
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Merry Christmas to you all - as I live in the future (OK then - New Zealand) its no longer Christmas Day for me, so I took time out to gather ye olde merry Facebook stats for those who wish to enjoy such things at Yuletide. Enjoy and see you next year!

Total Members
Membership Requests
Posts, Comments & Reactions
Top Countries & Cities
Top Contributors
Top Posts
Active Members
Age & Gender
0 Comments

Facebook Group Stats - 28 days to 21 November 2017

21/11/2017

1 Comment

 
by Paul Sweeney
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Its monthly stats time and a major milestone for the group as we pass the 20,000 members mark. Increasingly, membership is becoming global with the USA reinforcing its position at #2. Hopefully this globalisation will continue as members from different countries, cultures and backgrounds definitely add interest to group discussions.

We have come a long way since the early days when every name posting in the group was very familiar, and there were frequent times when it seemed nobody was home.

Big thanks to my colleagues and friends in the Admin team Mike, Zebidee, Gar, Steve, Edwin and Andrew without whom it would all quickly dissolve into standard social media anarchy.

Also of course a big thanks to all of you, the members - in particular the loyal sorts who have supported us through thick and thin, helping us grow from the minnow we were not so long ago. We hope you will all stay with us and help us develop the group into an even more enjoyable place to visit in the future.
Total Membership
New member requests
Posts, Comments & Reactions
Top Countries & Cities
Top Contributors
Top Posts
1 Comment

Facebook Group Stats - 28 days to 18 October 2017

17/10/2017

0 Comments

 
by Paul Sweeney
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Here are the latest group stats provided by Facebook.

Overall activity levels have continued to be lower than in the months of Summer in the UK. This is also the first month I can remember where red/blue pill posts did not feature in the Top 10 most popular. 

Overall membership is almost 19500  - the next major milestone of 20,000 is now clearly in sight. The very encouraging rise of the USA as a significant source of new members continues - now numbering more than 700 and increasing faster than any other non-UK territory.

​

Total Membership
Membership Requests
Posts, Comments & Reactions
Top Countries & Cities
Most Frequent Contributors
Most Popular Posts
Activity by Day of the Week
Age & Gender
0 Comments

Facebook Group Stats - 28 days to 18 September 2017

19/9/2017

0 Comments

 
by Paul Sweeney
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Here are the latest group stats provided by Facebook.

​As expected, general activity levels in the group started picking up again as we moved out of the August UK School Holiday period and into September. New member requests are once again on the rise.


Its interesting and very encouraging to note that from an extremely low start point only a year or two back, our representation in the USA has increased greatly. Ever since this group began, most of our members have tended to come from the British Commonwealth countries where British motors were most popular - Australia, NZ, India etc. 

​That is still generally the case, but the American contingent in particular has now grown to the point the USA now has the 2nd largest number of members in the group - the UK being naturally the largest by some distance.

Its also great to see Canada moving above France to make the Top 10 for the first time. A very warm welcome to all our North American friends!

Total Membership
Membership Requests
Posts, Comments and Reactions
Top Countries and Cities
Most Frequent Contributors
Most Popular Posts
Activity by Day of the Week
Age & Gender
0 Comments

Facebook Group Stats - 28 days to 18 August 2017

17/8/2017

0 Comments

 
by  Paul Sweeney
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Here are the latest group stats provided by Facebook.

As we have come to expect, the month of August being peak UK school holiday time has seen a slight drop in activity in the group. Its very pleasing to see that the top post was Gar Cole's message about poor Ian Cross and his accident. It says a great deal about the caring nature of our members that this thread attracted more comment and reaction than any other.

Total Members
Membership Requests
Posts, Comments & Reactions
Top Countries & Cities
Top Contributors
Top Posts
Popular Days
Age & Gender
0 Comments

Facebook Group Stats - 28 days to 19 July 2017

19/7/2017

0 Comments

 
by Paul Sweeney
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Here are the latest stats provided by Facebook for our group. This data is for the last 28 days to 19 July 2017

Total Members
Membership Requests
Posts, Comments and Reactions
Top Countries & Cities
Top Contributors
Top Posts
Popular Days & Times
Age & Gender
0 Comments

Facebook Group Stats - 60 days to 23 June 2017

23/6/2017

0 Comments

 
by Paul Sweeney
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Here are the key stats about our group for the last 60 days (data supplied by Facebook).

​Click on a thumbnail to see the charts full size.
Total Members
Membership Requests
Active Members
Top Contributors
Top Posts
Top Countries & Cities
Age & Gender
Most Popular Days & Times
0 Comments

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    • 2021 >
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    • 2019 >
      • Yorkshire Moors Driving Tour 2019
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      • Tour of the Dark Peak Photo Gallery 2019
      • Codgers do the Cotswolds 2019
      • Bubble Car Museum Gallery 2019
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      • Morgan Factory tour 2019
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    • 2018 >
      • Lancaster Insurance Classic Motor Show NEC November 2018
      • Isle of Wight Tour 2018
      • Brunel's Somerset Tour Gallery 2018
      • Gloucester Vintage Extravaganza 2018
      • Maesteg Charity Classic Car Show & Driving Tour 2018
      • Bubble Car Museum & Driving Tour 2018
      • Peak District Driving Tour 2018
      • Practical Classics Classic Car & Restoration Show 2018
      • Coventry Transport Museum 2018 >
        • Joel Lodder's 2018 Coventry meet gallery
    • 2017 >
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      • Gloucester Vintage Extravaganza 2017
      • Lupin Farm Charity Car Show 2017
      • The Shackleton Trust 2017
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